Human Systems Insight & Emotional Friction Mapping
UX researchers · Systems thinkers · Patient experience teams · Civic technologists
Not everything shows up in your dashboard.
We uncover the emotional bottlenecks, behavioral gaps, and trust fractures that stall momentum.
✓ Embodied ethnography & contextual interviews
✓ Systemic insight synthesis
✓ Jobs-to-be-done (functional + emotional)
✓ Emotional journey and friction mapping
✓ Systems Insight Report
✓ Emotional Friction Journey Maps
✓ Strategic Implication Brief
Why
Identify, validate, and prioritize opportunities and challenges before investing resources
What
Mixed methods Research-driven exploration and rapid prototyping
How
Collaborative discovery sessions, data analysis, and conceptual testing
02
Learn more